Last updated: October 6, 2026
This Data Processing Addendum ("DPA") forms part of the Terms of Service ("Agreement") between Acira AI LLC ("Processor," "we," "us") and the user of the Services ("Controller," "you") and supplements the Agreement with respect to the processing of personal data.
This DPA applies when you use the Services to create, host, and publish websites that collect or process personal data of individuals located in the European Economic Area ("EEA"), the United Kingdom ("UK"), or Switzerland, or where otherwise required by applicable data protection laws.
This DPA may be translated into other languages for your convenience. In the event of any conflict or inconsistency between the English version and any translated version, the English version shall prevail, except where applicable law requires that the translated version apply or prevail, or that any inconsistency be resolved in your favor. For users located in Québec, the French version governs.
"Applicable Data Protection Law" means all laws and regulations applicable to the processing of personal data under this DPA, including (as applicable) the General Data Protection Regulation (EU) 2016/679 ("GDPR"), the UK GDPR, the Swiss Federal Act on Data Protection ("FADP"), and the California Consumer Privacy Act ("CCPA").
"Controller" means the natural or legal person which determines the purposes and means of the processing of personal data — in this context, you, the user of the Services who operates a website through the platform.
"Data Subject" means an identified or identifiable natural person whose personal data is processed.
"Personal Data" means any information relating to a Data Subject that is processed through the Services.
"Processing" means any operation performed on personal data, including collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure, dissemination, restriction, erasure, or destruction.
"Processor" means a natural or legal person which processes personal data on behalf of the Controller — in this context, Acira AI LLC.
"Subprocessor" means any third party engaged by the Processor to process personal data on behalf of the Controller.
"Standard Contractual Clauses" or "SCCs" means the standard contractual clauses for the transfer of personal data to third countries adopted by the European Commission, in the modules that apply under this DPA (see Sections 2.7 and 7.1).
When you use the Services to create and operate a website that collects personal data from your website visitors (through forms, user accounts, comments, reviews, or other interactive features), you act as the Controller and we act as the Processor of that visitor personal data.
We act as an independent Controller for personal data we collect for our own purposes, including: your account information, billing data, usage analytics, general website characteristics derived from your website content (such as industry or business type), and platform operation data. The processing of such data is governed by our Privacy Policy and is outside the scope of this DPA.
Payment provider (Merchant of Record). Payments for paid Services are handled by a third-party payment provider that acts as the Merchant of Record — the seller of record — for your transaction, currently Sold through Link, LLC ("Link"), an affiliate of Stripe. In that capacity, the provider determines the purposes and means of processing the payment details you submit at checkout and therefore acts as an independent controller in its own right, not as our subprocessor. Its processing is governed by its own terms and privacy notice and falls outside the scope of this DPA. We receive only limited transaction and billing data from it, which we process as an independent Controller as described above.
We collect basic, privacy-friendly analytics on website visitors (as described in the Agreement). For analytics data, we act as a joint controller with you. We have designed our analytics to minimize personal data collection — we do not store raw IP addresses, and visitor identifiers are pseudonymous (see Section 3.3). The respective responsibilities of each joint controller are as follows:
In accordance with Article 26(2) of the GDPR, the essence of this joint controller arrangement for analytics data is as follows: We (Acira AI) determine the technical means and data points collected; you (the website operator) operate the website on which analytics data is collected and are responsible for disclosing the collection to your visitors. We are each responsible for our respective obligations under Applicable Data Protection Law. You are the primary point of contact for your website visitors regarding analytics data. A summary of this arrangement is made available to Data Subjects through this DPA and at https://www.acira.ai/dpa.
To the extent that we process personal information subject to the California Consumer Privacy Act ("CCPA") on your behalf, we are your "service provider" as defined in Cal. Civ. Code § 1798.140(ag). We shall not:
We may derive general, non-identifying business characteristics (such as industry classification) from your website content for the purpose of providing relevant product recommendations, as described in Section 2.2. This limited use does not constitute selling, sharing, or combining personal information within the meaning of the CCPA.
We certify that we understand and will comply with these restrictions.
We designate a data protection representative in each jurisdiction where applicable law requires us to do so, and we identify any such representative in our Privacy Policy. We assess our processing activities against the representative-designation thresholds of the jurisdictions relevant to our Services — including Article 14 of the Swiss Federal Act on Data Protection (FADP).
Where a website is created or operated through our Agency Program, an agency ("Agency") uses the Services to build and manage the website on behalf of its own client ("End Client"). In that arrangement:
The terms of the Agency Program, including the Agency's obligations, are set out in the Acira AI Agency Terms at https://www.acira.ai/agency-terms.
The processing of personal data under this DPA is performed for the purpose of providing the Services as described in the Agreement and will continue for the duration of the Agreement.
We process personal data to:
The types of personal data processed depend on what you collect through your website, which may include:
We shall:
You shall:
By using the Services, you instruct us to perform the following processing activities on your behalf as part of standard platform operations: content moderation of uploaded files, content policy review of published website content, spam detection on form submissions (including AI-based screening of their contents, unless you turn it off), and automated bot protection. These activities are documented instructions under Article 28(3)(a) of the GDPR.
You provide general authorization for us to engage subprocessors to assist in providing the Services. Our current subprocessors are listed below and at https://www.acira.ai/dpa.
| Subprocessor | Purpose | Location |
|---|---|---|
| Amazon Web Services (AWS) | Cloud infrastructure, compute, storage, database, email delivery, domain registration, content moderation, language detection, and AI inference (which may run models developed by AWS or by third parties on AWS infrastructure). For EU-resident website operators, see Section 7.1. | United States and European Union (Stockholm) |
| Cloudflare | Edge hosting, CDN, DNS, SSL, website delivery, persistent storage, analytics, bot protection, AI-based spam detection (which executes third-party models on Cloudflare's own infrastructure), and website screenshot capture (Browser Rendering). For EU-resident website operators, see Section 7.1. | Global (with EU-jurisdictioned storage for EU accounts) |
| Fireworks AI | AI text generation, conversational AI, content creation, and AI inference requested by your website's own code. Visitor personal data is not sent to Fireworks AI or xAI, except to Fireworks AI where your website's own code includes it in an AI inference request, or where you ask the AI assistant to read or act on your website's records; in either case, Fireworks AI processes it at your direction. Processed under terms that prohibit use for training and limit retention. | United States and other locations where the provider operates |
| xAI (SpaceXAI LLC) | AI image generation and editing (text prompts and, for edits, the source images you provide). Processed under terms that prohibit use for training and limit retention. | United States and other locations where the provider operates |
| BrightData | Public web data collection (to assist the user during website creation, and to retrieve web pages the AI assistant is asked to read), SERP keyword tracking (for applicable plans) | Israel / Global |
| CloudConvert (Lunaweb GmbH, Germany) | File format conversion | United States (Virginia) |
Payment processing is performed by our Merchant of Record (Link, an affiliate of Stripe), which acts as an independent controller rather than a subprocessor and is therefore not listed above; see Section 2.2.
Changes to the subprocessor list are made only under this Section 6.3; they are not changes to this DPA under Section 13. We will provide notice of any intended changes to the subprocessor list for Services you currently use at least fifteen (15) days before the new subprocessor begins processing personal data, by updating the subprocessor list at https://www.acira.ai/dpa and, if you have subscribed to subprocessor notifications, by email. You may subscribe to receive subprocessor-change notifications by emailing legal@acira.ai with the subject line "Subprocessor Notifications." When we introduce new features or services that involve additional subprocessors, those subprocessors will be disclosed at the time the feature or service becomes available; your use of the new feature or service constitutes acceptance of its disclosed subprocessors. Where we must replace a subprocessor urgently for security or continuity reasons, we will notify you as soon as practicable. If you have a reasonable objection to a new subprocessor processing data for existing Services, you may notify us in writing within fifteen (15) days of the notice. We will work with you in good faith to address your concerns. If we cannot resolve the objection to your reasonable satisfaction, you may terminate the Agreement by providing written notice.
We will enter into written agreements with each subprocessor that impose data protection obligations no less protective than those set out in this DPA. We remain liable for the acts and omissions of our subprocessors to the same extent we would be liable if performing the services directly.
The Services are hosted primarily in the United States. Personal data processed through the Services may be transferred to and processed in the United States and other countries where our subprocessors operate. Our AI inference providers (Fireworks AI and xAI) and our file conversion provider (CloudConvert) process data in the United States, and our AI inference providers may also process data in other locations where they operate. BrightData may process data in Israel and other locations globally. Cloudflare processes data at edge locations worldwide.
EU Data Residency: For websites whose country of operation, set when the website is created and before it goes live, is a member state of the European Union ("EU-resident website operators"; other EEA countries, the United Kingdom, and Switzerland are not included), we apply the following data residency measures to minimize transfers of visitor personal data outside the European Union:
For transfers of personal data from the EEA, UK, or Switzerland to countries not recognized as providing an adequate level of data protection, we rely on:
For the purposes of the SCCs, the parties agree that: (a) the data exporter is you and the data importer is Acira AI LLC; (b) Annex I.B (description of the transfer) is completed by Section 3 of this DPA; (c) Annex II (technical and organisational measures) is completed by Sections 7.2 and 9 of this DPA; (d) for Clause 9, Option 2 (general written authorisation) applies, with the notice period set out in Section 6.3; (e) the optional docking clause (Clause 7) is not used; (f) for Clause 17 (governing law) and Clause 18 (choice of forum), the SCCs are governed by the law of, and disputes arising from them are resolved before the courts of, Ireland; and (g) the competent supervisory authority in Annex I.C is determined in accordance with Clause 13 of the SCCs. For the purposes of the UK International Data Transfer Addendum, Tables 1 to 3 are deemed completed with the corresponding information set out in this DPA and the SCC elections above, and for Table 4, neither party may end the UK Addendum as set out in Section 19 of the UK Addendum.
We implement the following supplementary measures to protect transferred personal data:
These supplementary measures are informed by our assessment of the laws and practices of the destination countries, taking into account the nature of the data transferred, the transfer mechanism relied upon, and the technical and organizational safeguards in place. We have assessed that the supplementary measures described above, together with the commitments in the SCCs, provide an adequate level of protection for the personal data transferred. Our transfer impact assessment is available on request from legal@acira.ai, and we will make it available to a competent supervisory authority on request.
For transfers of personal data from Canada, we rely on the following safeguards to ensure that personal data transferred outside of Canada receives a comparable level of protection as required under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation (including Alberta's PIPA, British Columbia's PIPA, and Quebec's Act respecting the protection of personal information in the private sector):
We will assist you in responding to requests from Data Subjects exercising their rights under Applicable Data Protection Law, including rights of access, rectification, erasure, restriction, portability, and objection.
If we receive a request or a data protection complaint directly from a Data Subject regarding personal data processed on your behalf, we will promptly escalate it to you and will not respond to the request or complaint without your instructions, unless required by applicable law. As the Controller, you are responsible for handling and responding to such Data Subject complaints, including any complaints-handling obligations that apply to you under Applicable Data Protection Law (such as Section 164A of the UK Data Protection Act 2018).
We provide tools within the Services to help you fulfill Data Subject requests, including:
We implement and maintain appropriate technical and organizational measures to protect personal data against unauthorized or unlawful processing and against accidental loss, destruction, or damage. These measures include:
We ensure that all personnel authorized to process personal data are bound by confidentiality obligations.
We will notify you without undue delay after becoming aware of a personal data breach affecting personal data processed on your behalf. Notification will be sent to the contact information associated with your account.
Our breach notification will include, to the extent available:
You are responsible for notifying the relevant supervisory authority and affected Data Subjects of a personal data breach as required by Applicable Data Protection Law. We will cooperate with you and provide reasonable assistance to help you comply with your breach notification obligations.
To demonstrate our compliance with this DPA, we will make available to you, upon reasonable written request (up to once per year), the following:
Where we rely on third-party infrastructure providers (such as AWS and Cloudflare), their security certifications and compliance documentation are available through their respective trust and compliance programs.
If the documentation provided under Section 11.1 does not reasonably address your compliance concerns, you may submit specific written questions regarding our data protection practices, which we will respond to within a reasonable timeframe.
Where the documentation provided under Sections 11.1 and 11.2 is insufficient to demonstrate our compliance with this DPA, or where an audit is required by a supervisory authority or by Applicable Data Protection Law, you (or an independent auditor bound by confidentiality obligations and not a competitor of ours) may audit our compliance with this DPA, including by inspection. Audits require at least thirty (30) days' prior written notice, may take place no more than once per year (unless required by a supervisory authority or following a personal data breach affecting your data), are conducted at your cost during normal business hours in a manner that minimizes disruption, and do not include access to other customers' data or to our subprocessors' facilities, for which we will instead provide the subprocessors' own audit reports and certifications.
We will retain personal data processed on your behalf for the duration of the Agreement and in accordance with your instructions through the Services. Specific retention periods for visitor data include:
Upon termination of the Agreement, or upon your request, we will delete personal data processed on your behalf in accordance with the data retention practices described in the Agreement (including the grace period for account and website deletions described there). After the grace period, deletion is permanent and irreversible.
We may retain personal data to the extent required by applicable law, or where data has been anonymized and can no longer be linked to a Data Subject.
This DPA takes effect on the date you accept the Agreement and remains in effect for as long as we process personal data on your behalf. The obligations of confidentiality and data protection set forth in this DPA survive the termination of the Agreement.
Changes to this DPA. We may change this DPA in the same way as the Agreement (see "Changes to These Terms of Service" in the Agreement): we email a summary of a material change to the address associated with your account at least thirty (30) days before it takes effect, except where a change is required by law or is needed urgently for security, fraud, or abuse reasons, and non-material changes take effect when posted. Changes to the subprocessor list follow Section 6.3 instead. No change to this DPA modifies the Standard Contractual Clauses, which are incorporated without modification, or reduces the protection they provide.
An executed (countersigned) copy of this DPA, including the Standard Contractual Clauses incorporated by reference, is available upon written request to legal@acira.ai.
The liability of each party under this DPA is subject to the limitations of liability set forth in the Agreement.
For questions about this DPA or to exercise your rights, contact us at:
Acira AI LLC
Attn: Data Protection
11500 S Eastern Ave, Suite 150
Henderson, NV 89052
United States
Phone: 888-389-1189
Email: legal@acira.ai